An infographic is an effective and memorable way to tell your brand or product story, highlight key figures, present an argument or a point of difference. Infographics are vibrant, engaging and highly shareable.
Infographics are designed to focus on specific aspects of a product, process, or set of statistics. They can be interactive, while others can be as simple as outlining a product’s place in the market, or its features and benefits.
5 Benefits of Using Infographics as Part of Your Marketing
Visually appealing and more memorable
By their very nature, infographics are visually engaging. People are more likely to remember information presented in a visual way rather than pages of text.
A simple way to present complex information
An infographic can be anything you want it to be, but it should always be the simplest way of presenting the information. A well designed infographic will have a well-structured “narrative”, meaning the information will be easy to follow and digest.
A fast way to convey information
Time is one of the most precious commodities people have. They are generally more willing to spend a few minutes scanning an infographic than reading pages of text.
Social media is the ideal platform for showcasing infographics and connecting with audiences. Users are also more likely to share visual content like infographics on social media than other types of content.
Creating your infographic is just the first step.The infographic can then be used in a variety of other marketing material such as:
- Brochures and reports. Including an infographic in brochures and reports can be a great way to add visual interest to the document. The brochure or report can also expand on the ideas of the infographic.
- Blog posts and social media posts. Expand and explain the infographic in a longer blog article, or break up the infographic into key images to share on social media one by one.
- Animated video. Turn the infographic into an animated video to further increase engagement.
- Presentation. Repurpose the infographic into a sales presentation or marketing presentation to send to new clients or as background slides to an event presentation. It can be the ideal shorthand to help others understand your business or product better.
Infographics are a visually engaging way to connect with audiences, they can be extensively repurposed and re-used and be a strong part of any marketing tool kit.