The way people consume web content has changed dramatically over the past few years. Mobile platforms are fast becoming the dominant platform of consumption for online content, and if your website’s design predates the shift away from desktops and laptops, it’s time to consider a new design.
Responsive and Relevant Website Design
You want a site that is responsive (one that looks right when viewed on any device — desktop or mobile, Windows, Mac, iOS, or Android) and one with up-to-date, relevant content.
We begin the process of developing your site with a comprehensive brief that outlines your business model. We then devise an effective digital strategy based on exhaustive research of the industry and your target audience.
Next, we develop the information architecture, site structure, and user experience journey. These things together determine how users will find and engage with information on every page of your website.
We work in collaboration with you to ensure that your site represents your business well and fully serves the needs of your customers and prospects. Your site should feel like your business both to you and the customer, and it is this experience that we strive to achieve with every site we develop at Beyond the Hedge.
Now that you have an up-to-date, well-designed, responsive website, you will want to keep it well stocked with fresh, relevant content. That is why every site we develop is built in to a content management system (CMS). A site that is regularly updated ranks better in search engine results and gets more traffic than those with content that is weeks, months, or even years old.
How often do you update your site now? Are you at the mercy of another company when it comes to making updates? Our design strategy makes it easy for you to take control of site updates through the use of our intuitive and user-friendly CMS. We even train you on how to use the management system yourself so you can update site content regularly and independently.
Tracking Site Metrics
Once your website is launched, we help you track metrics by installing relevant analytics. If you choose, we can also provide ongoing site management that includes making necessary updates and tracking relevant statistics.
Once your website is completed we can help you devise an effective digital strategy that will keep people coming to your site. We can help develop engaging content including inforgraphics and animated explainer videos, as well as a range of other digital elements.