X

Insights

4 Different Types of Consumers & How to Market to Them

When it comes to marketing, there is one aspect every business should be aware of: not all consumers are created equal. Just like there are different types of goods, services, and products, there are different […]
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Strategies for Producing Compelling Visual Content

There is no denying it – visual content is a crucial component of marketing. Visuals consistently drive higher levels of engagement and boost conversion rates. Consider this: Facebook posts that contain an image receive twice […]
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4 Tips for Real-Time Marketing Success

When it comes to real-time marketing, the emblematic example cited is typically Oreo’s famous “you can still dunk in the dark” Super Bowl campaign ad. While the lights in the Super Bowl stadium might have […]
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3 Tips to Guide Your Brand Toward Instagram Marketing Success

Instagram isn’t just about posting perfect pictures of your product. It’s about showcasing your brand’s personality and developing a personal rapport between your customers and your brand. Your followers want to see what your brand […]
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Getting Your Brand Ready for 2015

Rev up your social video strategy. In 2015 and beyond, consumers will increasingly demand video content. YouTube was once the premier video platform, but things are rapidly changing, especially with the rise of options like […]
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5 Creative Highlights of 2014

In 2014, a number of brands took their content marketing strategy to the next level, from effective crowdsourcing to high-quality videos. Let’s take a look at some examples of the best of the best. Arcade […]
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Why good design is the key to business growth

“Good design is good business,” IBM founder Thomas J. Watson famously proclaimed to a group of Wharton business students back in 1973. The wise words of this sharp businessman proved to be prophetic. When Watson […]
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