When it comes to content marketing, typography is a crucial yet often overlooked factor. Typography essentially refers to the way text is arranged in a document. Basic elements of typography include font, line length, leading (the space between lines of […]
When it comes to marketing, there is one aspect every business should be aware of: not all consumers are created equal. Just like there are different types of goods, services, and products, there are different types of consumers. They have […]
There is no denying it – visual content is a crucial component of marketing. Visuals consistently drive higher levels of engagement and boost conversion rates. Consider this: Facebook posts that contain an image receive twice as many comments as those […]
When it comes to real-time marketing, the emblematic example cited is typically Oreo’s famous “you can still dunk in the dark” Super Bowl campaign ad. While the lights in the Super Bowl stadium might have been off, the brains of […]
In 2014, a number of brands took their content marketing strategy to the next level, from effective crowdsourcing to high-quality videos. Let’s take a look at some examples of the best of the best. Arcade Fire’s Fan-Sourced Gallery. Popular alternative […]
“Good design is good business,” IBM founder Thomas J. Watson famously proclaimed to a group of Wharton business students back in 1973. The wise words of this sharp businessman proved to be prophetic. When Watson took over as IBM’s chief […]
