The new year is here and it’s a great time evaluate your marketing efforts in 2015 and plan for success in 2016. To help you grow your business and achieve effective results with your marketing material we recommend taking on these 5 New Year’s branding resolutions:
Get in shape
Has your brand been around for a while? It may be getting a bit “cuddly” around the edges. Maybe it’s no longer clear what the brand really is about, or what it stands for. Maybe it’s not as agile as it used to be. The new year is a great time to re-focus your marketing efforts. Make sure your marketing material is clearly communicating what your brand is about and what problems you solve for your clients.
Spend time with the important people in your life
It’s not always easy to identify who your brand should be targeting, but trying to be everything to everyone is a recipe for a failure. Work out who your ideal clients are and tailor your marketing material message to them.
Is your marketing material current and consistent? You need to deliver a consistent message and present a uniform visual identity across all your marketing channels for the best results. Your marketing material should also be up to date in both content and design.
Try something new
Don’t just follow the competition, try new marketing tactics. Surprise your customers. Staying in your comfort zone all the time can be dangerous, innovative brands are more likely to be successful over the long term.
Look your best
If it’s been a while since you refreshed your marketing material, whether it’s your brochures or your website, it might be time for a review. Your marketing material should present your business in the best light, it should be engaging and effective.
Effective marketing material does not just “happen”, it is the result of a strong brand and good strategy. By having a plan you can ensure your business marketing budget is well spent and that your marketing material helps your business grow.