How can you design an effective website that your customers will love just as much as their morning cup of coffee? Here are a few recommendations for a more engaging website:
- Showcase your product. The way to consumers’ hearts is through their eyes. Coffee lovers want to see pictures of fresh coffee beans and steaming lattes. When it comes to any food industry website, great visuals are imperative. You may wish to consider engaging a professional photographer to get photographs that showcase your café, products and team. A professional photographer can also help you convey the right tone and mood in your photos – helping your brand to stand out. After all – a picture is worth a thousand words.
- Strike the right tone. Think about what your brand is all about. If you are a hip and trendy downtown coffee shop, you want a design that is trendy and bold. Think bright colors, modern design, and sleek lines. However, if you are a more down to earth, local coffee shop you may wish to emphasise community involvement and feature a more homely and welcoming design. You need to strike the right tone in order to appeal to your target demographic.
- Typography matters. Typography is a great way to help your brand stand out, and it is a great tool in helping you strike the right tone. For example, handwritten fonts can help your brand seem warm and welcoming, while sans-serif typography can help your brand seem modern. The right font choices will help make your website and brand much more memorable. Typography also impacts on the trust and consumer perception of your brand.
- Update regularly. If your website hasn’t had an update in the past few years, your content is probably out of date and if your website still isn’t responsive – then you may be losing out on sales and opportunities – especially if you sell products online. If you have a new website, remember to update it regularly, so your content stays relevant and consumers are aware of new products, offers and events that are available.
Your website should represent your business effectively and be a key component of your sales and marketing strategy.